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As part of ByBlacks.com Black Restaurant Week (May 16 – 29, 2022), The Dr. Vibe Show™ and ByBlacks.com hosted the conversation Getting Your Product Into National Grocery Stores.
This was a master class on what it takes to move your private label product onto the shelf of major grocery stores. This session will provide insights on:
– Branding
– Legal requirements
– Packaging
The conversation was hosted by:
Dr. Vibe, host and producer of the award winning The Dr. Vibe Show™ and Roger Dundas, Publisher, ByBlacks.com, Black Canada’s Number #1 online magazine.
The scheduled panelists were:
– Janice Bartley of Foodpreneur Lab
– Andrew McBarnett, Neale’s Sweet N’ Nice Ice Cream
During our conversation, Janice and Andrew talked about:
– Main challenges Black food entrepreneurs face
– What food products are doing the best
– Andrew’s journey from product ideation to shelf
– What items should go to market and the reasoning behind it
– Timeline for new entrepreneurs getting into the industry
– Andrew’s Dragons’ Den story
– How using a third-party production facility affect product margins
– Relations with major retailers
– Brand DNA & MAP agencies
– Potential for Neale’s Sweet N’ Nice Ice Cream in independent stores
– Popularity with “ethnic” foods and big chains
– Janice’s advocacy for normalization of food in grocery stores
– Andrew’s focus on marketing
– Process of bringing food from other places to Canada
– The future of Andrew & Janice’s brands
You can find out more information about ByBlacks.com’s Black Restaurant Week at:
ByBlacks.com Black Restaurant Week
You can find out more information about ByBlacks.com at:
Please feel free to email us at dr.vibe@thedrvibeshow.com
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God bless, peace, be well and keep the faith,
Dr. Vibe
2020 Podcast News Award Winner – Canadian Ethnic Media Association
2018 Innovation Award Winner – Canadian Ethnic Media Association
The Dr. Vibe Show™ At “The Good Men Project”
One of the first Brand Ambassador’s – Cuisine Noir Magazine
Dr. Vibe on HuffPost Live – August 2, 2013
2013 Black Weblog Awards Finalist (Best Podcast)
2012 Black Weblog Awards Winner (Best International Blog)
2012 Black Weblog Awards Finalist (Best Podcast)
2011 Black Weblog Awards Finalist (Best International Blog and Best Podcast Series)
Black Blog Of The Day – Black Bloggers Network – June 23, 2011
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