Hailing from Lancaster, Texas, Pervis Taylor III officially began his career in entertainment during the summer of 2000. While attending the University of Miami, on scholarship, he landed a coveted internship at Elektra Records where he worked in the Promotions and A&R department. One day while running errands for his boss, Pervis caught the eye of an MTV Casting Executive. Intrigued by his work ethic and professionalism, she decided to dedicate a half hour show to chronicle his internship at the record label. After the show aired, Pervis went back to school and made a huge discovery– Lyor Cohen, former CEO of Island Def Jam Music Group went to the University of Miami and no one knew. Always having a keen sense for branding and entertainment, Pervis created a scholarship program between Lyor, currently the CEO of Warner Music Group, and the University of Miami. The relationship still exists today. After graduating, Lyor was so impressed by Pervis’ business acumen that he offered him an opportunity to work for Def Jam as part of the marketing team. While there, he was instrumental in the success of artists such as Kanye West, DMX, Ashanti, Jay-Z and Ludacris. The opportunity afforded Pervis an understanding of branding and marketing, which later sparked him to apply this to his own brand.
His journey would take another turn when one day, he ran into a Modeling and Talent Scout from the prestigious, world renowned Wilhelmina Modeling Agency. After one meeting, he was offered a contract. The world of television, movies, commercials and print was new to Pervis, but he soon adjusted, landing parts in feature films and commercials. He later decided to work behind the scenes as a casting director and as a director of talent for a talent management company. Developing new skills and a deeper understanding of the film and television industry helped him discover a new talent—screenplay writing. Purchasing Final Draft—screenwriting software—and dedicating three months to writing, his first screenplay “The Rainbow Killer” was completed. Garnering much attention from his peers and major industry colleagues alike, Pervis decided to develop his script further and the idea for his own entertainment company, Right Angle Entertainment, was formed. He has always understood that success is not in a moment, but rather in the journey as a whole. Over the course of his career, Pervis penned the lessons he had learned throughout his life. Through his company, he decided to write his first book “Pervis Principles Volume One: A Daily Meditation Mini Book”, a book series for young people in their teens and twenties. Recently released in January 2011, to rave reviews, it is a daily meditation book designed to help the reader achieve a better quality of life versus a life quantified by things. Pervis recently added Life Coach to his repertoire. He is truly committed to transforming lives.
Pervis will be appearing on our show live tonight at 8 p.m. EST/5 p.m. PST.
You can connect with Pervis via:
Website
@PervisTaylor (Twitter)
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God bless, peace, be well and keep the faith,
Dr. Vibe
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