Pepper Miller talks about Black Still Matters In Marketing with Dr. Vibe and Avalaura Beharry.
Pepper Miller founded The Hunter-Miller Group (HMG), a consumer research, trend analysis and marketing strategy company, in 1985 and, since then, has been helping Fortune 500 companies understand how to effectively and positively market their products and messages to the African-American market. Some corporate clients include: American Airlines, American Greetings, Allstate, General Motors, General Mills, GSK, Ford Motor Company, Hallmark Cards, Johnson & Johnson, Novartis, Procter and Gamble and the Chicago Symphony Orchestra.
Pepper and co-author Herb Kemp launched the landmark African-American cultural marketing book, What’s Black About It? Insights to Increase Your Share of a Changing African-American Market, in October 2005.
Pepper served as a research consultant for the largest study about African Americans to date; the Black America Today segmentation study – commissioned by Radio One and conducted by Yankelovich. The study was launched June 2008.
Additionally, Pepper served as co-research partner and consultant for the first ever segmentation study on African-American women commissioned by Essence Magazine: The 2005 WOW II (Window on Our Women) Study. …and in July 2007 Pepper received the Target Market News MAAX Award for 2007 Research Executive of the Year Pepper also established the Ruth C. Hunter Market Research Scholarship Fund to increase awareness among Black Americans and encourage Black-American students to consider market research as a career option.
Pepper has been an invited guest speaker at many corporations including Procter and Gamble, General Mills, Colgate, Coors, Home Depot, Macy’s and pharmaceutical companies that include Astra Zeneca, GlaxoSmithKline, and Pfizer.
You can find out more about Ms. Miller via:
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