The Nielsen Company has teamed with the National Newspaper Publishers Association (NNPA), a trade group representing 200 black community newspapers, for the third consecutive year in producing, “Resilient, Receptive and Relevant: The African-American Consumer 2013 Report,” which noted that the buying power of blacks likely will increase from its current $1 trillion level to $1.3 million by 2017. Click on the link below to read the report.
Nielsen-African-American-Consumer-Report-Sept-2013 (1)
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One small correction that need to be made in the article above. It states “the buying power of blacks likely will increase from its current $1 trillion level to $1.3 million by 2017.” So is it increase from $1 trillion to $1.3 trillion or is it decrease from $1 trillion to $1.3 million? I noticed the discrepancy right off and just want clarity.
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