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Social media is one of the hottest things going these days. Facebook, Twitter, LinkedIn are the topic of many conversations amongst people these days.
But, how can businesses take advantage of social media when they are trying to market to other businesses?
Meet Eric Schwartzman. He is senior communications professional with broad experience in online communications, corporate communications, public relations, public affairs and marketing for leading brands, start-ups, non-profits and government agencies. Eric specializes in online communications strategy, social media policy development and accelerating social media literacy within organizations.
He is coauthor of “Social Marketing to the Business Customer”, the first book devoted exclusively to B2B social media (business to business) social media communications.
We had the opportunity to speak with Eric while he was driving to an appointment in Los Angeles. Eric tells us a little bit of his background going back to the early days of live chat (pre You Tube, pre Facebook), what was the game changer in his time dealing with B2B social media, the power of social when it comes to business, the state of B2B social media and why he sees a growth market for B2B social media in the future, where the opportunities are with businesses and social media and the biggest mistake that most businesses make.
If you would like to find out more information on Eric, please click on the following link:
http://www.ericschwartzman.com/pr/schwartzman/default.aspx
To find out more information on and to purchase the book, “Social Marketing to the Business Customer”, click on the following link: http://ericschwartzman.com/pr/schwartzman/b2bsocialmedia.aspx
Click on the following link to access “Social Marketing to the Business Customer” on Facebook: http://www.facebook.com/B2BSocialMediaBook?v=app_4949752878
To contact Eric, here’s how:
Please feel free to email us at info@blackcanadianman.com.
God bless, peace, be well and keep the faith,
Vibe and Vegas
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